Enter Password

Is Good Design is Good Business, Prove it!

“If you want people to think, don’t give them instructions, give them intent”

An outcome-driven culture focuses on achieving specific goals or changes in customer behaviour, rather than merely delivering features. This approach shifts the emphasis from outputs, such as launching a new feature, to creating meaningful impacts.

In a business context, being outcome-driven means empowering teams to aim for impactful results, such as increasing customer retention, rather than just delivering a particular feature. This mindset encourages a deeper understanding of why a product is being developed and how its success can be measured, ultimately leading to more strategic decision-making and better alignment with business goals.


Approach

Measure What Matters

Problem: Lack of clear responsibilities led to poor accountability and inefficiencies.

Aligning Objectives and Tracking Progress

Problem: Unclear goals and lack of progress tracking affected team motivation and effectiveness.

Team, Feature Level OKRs

Design Sprint Process

Outcomes & Reflections

Accountability and Efficiency: The establishment of design squads and clear roles led to improved accountability and a more efficient workflow.

Unified Leadership Influence: Effective leadership practices fostered a positive work culture and aligned team behavior with Thredd’s goals.

Motivated and Engaged Team: Team OKRs and the complexity value score rubric increased motivation and engagement, leading to better performance.

Improved Communication and Alignment: Enhanced communication and clear goals ensured that team efforts were aligned with Thredd’s mission and values.