Insights to Actions

Data driven decision making through actionable insights.

Company

Thredd

Role

Timeframe

9 Months/1 Year

Scope

Strategy

Strategy

Strategy

Strategy

Leadership

Leadership

Leadership

Leadership

Strategy

Strategy

Strategy

Strategy

Research

Research

Research

Research

What Isn't Measured Isn't Managed

What Isn't Measured Isn't Managed

What Isn't Measured Isn't Managed

What Isn't Measured Isn't Managed

Our goal was to improve product decision-making by consolidating research methodologies, tools, findings, and raw data into a cohesive system.

This initiative aimed to capture the true voice of the customer, facilitate better product development, and drive cultural change within the organisation. To achieve this, we developed a comprehensive research repository that included key methodologies, tools and templates, research findings, and raw data and artefacts.

Key Results

Key Results

Team Improvements

  • Elevated design team’s influence- More resource allocation & focus on design quality.

  • Enhanced Research Efficiency -Streamlined access to research data and findings, reducing time spent on information retrieval.

  • Cultural Change: Fostered a culture of data-driven decision-making and collaboration across teams.

Strategic objectives

  • Strengthened Market Position by having a true Voice of the Customer: Provided a clearer understanding of customer needs and expectations.

  • Enabled more informed and strategic product decisions based on consolidated research insights.


My Role

My Role

Strategy

  • Gained stakeholder buy in and disseminated results.

  • Developed and implemented the research repository strategy and approach, including methodologies, tools, and templates.

Process Elucidation

  • Developed our research framework, myriad best practices guides, how to content and overall structure.

Oversight

  • Created a x-functional research group.


Challenges & Strategy

Challenges & Strategy

Challenges & Strategy

Challenges & Strategy

Wasted Efforts

  • Products were developed without testing first, leading to wasted efforts

Employee Comprehension

  • Staff weren't able to easily familiarise themselves with our customers

Hindered Decision Making

  • Decisions relied on anecdotal evidence, and prioritisation was biased.

Wasted Efforts

  • Products were developed without testing first, leading to wasted efforts

Employee Comprehension

  • Staff weren't able to easily familiarise themselves with our customers

Hindered Decision Making

  • Decisions relied on anecdotal evidence, and prioritisation was biased.

Wasted Efforts

  • Products were developed without testing first, leading to wasted efforts

Employee Comprehension

  • Staff weren't able to easily familiarise themselves with our customers

Hindered Decision Making

  • Decisions relied on anecdotal evidence, and prioritisation was biased.

Wasted Efforts

  • Products were developed without testing first, leading to wasted efforts

Employee Comprehension

  • Staff weren't able to easily familiarise themselves with our customers

Hindered Decision Making

  • Decisions relied on anecdotal evidence, and prioritisation was biased.

Clearly articulate the benefits and potential ROI of a centralised research repository to secure necessary support and funding.

Clearly articulate the benefits and potential ROI of a centralised research repository to secure necessary support and funding.

Clearly articulate the benefits and potential ROI of a centralised research repository to secure necessary support and funding.

Clearly articulate the benefits and potential ROI of a centralised research repository to secure necessary support and funding.

Approach the development of the repository as a user-centred design project, gathering insights into current research practices and tools.

Approach the development of the repository as a user-centred design project, gathering insights into current research practices and tools.

Approach the development of the repository as a user-centred design project, gathering insights into current research practices and tools.

Approach the development of the repository as a user-centred design project, gathering insights into current research practices and tools.

Iterative Development and Implementation: Begin with a basic, functional repository setup and refine over time based on user feedback and evolving needs.

Iterative Development and Implementation: Begin with a basic, functional repository setup and refine over time based on user feedback and evolving needs.

Iterative Development and Implementation: Begin with a basic, functional repository setup and refine over time based on user feedback and evolving needs.

Iterative Development and Implementation: Begin with a basic, functional repository setup and refine over time based on user feedback and evolving needs.

Securing Exec Buy In

Securing Exec Buy In

Securing Exec Buy In

Securing Exec Buy In

ROI Of Research

Problem
Teams lacked a unified system for storing and sharing research, leading to inefficiencies and duplicated work. I needed to surface actual stories of where our approach had impacted the business.

Strategy and Approach
Conduct stakeholder interviews and surveys to understand how teams currently conduct and share research, uncover any product release that were negatively affected by lack of reserach.

Execution
Gathered data, reports and insights through interviews and surveys, uncovered a myriad of stories about failed releases and strong desire for a repository, through direct quotes and requests.

Results
Identified a number of anecdotes to be shared with management- Thus identifying key areas where a centralised repository would add value, providing a strong foundation for further development.

Taxonomy & Structure

Taxonomy & Structure

Taxonomy & Structure

Taxonomy & Structure

Building a User-Friendly Framework

Problem
There was no existing structure or taxonomy for categorising research data in a way that was easy to navigate and use.

Strategy and Approach
Develop a simple tagging taxonomy and test it through tree testing.

Execution
Created an initial set of broad tags and tested them with potential users to refine the structure.

Results
Established an intuitive tagging system that was easy to learn and apply, facilitating smoother navigation and better organisation of research data.

Connecting with Our Champions

Problem
Lack of a dedicated database to identify and engage friendly customers who are happy to engage in research This led to missed opportunities for leveraging customer advocacy and gathering valuable feedback.

Strategy and Approach
Develop a comprehensive database of friendly customers by identifying those who have shown loyalty or provided positive feedback. The goal was to create a resource that could be used for beta testing, gathering insights, and fostering community engagement.

Execution
Conducted an analysis of customer data, including purchase history, feedback, and interaction records, to identify potential candidates for the database. Used surveys and direct outreach to gauge interest in participation and to gather consent for inclusion. Organised the data into a centralised, easily accessible format for future use.

Results
Established a well-organised database of engaged and supportive customers, providing a valuable asset for beta testing new products, obtaining feedback, and building a community of brand advocates. This database enabled targeted communication, fostering stronger customer relationships and enhancing customer experience.

Implementation

Implementation

Implementation

Implementation

Creating Process Documents and Framework

We collaborated with stakeholders to ensure the repository aligned with real team needs, and created guidance materials to support its use. Training sessions were delivered to introduce the repository, demonstrate best practices, and encourage adoption across disciplines. By the end of the rollout, the repository was actively in use, enabling easier access to past research, reducing duplication of effort, and supporting a more consistent, scalable approach to evidence-based design.4o


Outcomes & Reflections

Outcomes & Reflections

Outcomes & Reflections

Outcomes & Reflections

Research efficiency improved significantly by streamlining access to data and findings, which reduced the time spent on retrieving information.

This initiative also fostered a cultural shift towards data-driven decision-making and collaboration across teams.

Strategically, the project strengthened the company's market position by providing a clearer understanding of customer needs and expectations, which enabled more informed and strategic product decisions based on consolidated research insights.