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Thredd
My Role
Gained stakeholder & exec team buy in.
Led information gathering, tagging & categorising efforts.
Analysed & compared tools & methodologies.
Developed templates, instructions and rolled out to the business.
The Team
Deliverables
Timeframe
6 weeks | 2023
Problem
Teams lacked a unified system for storing and sharing research, leading to inefficiencies and duplicated work. I needed to surface actual stories of where our approach had impacted the business.
Strategy and Approach
Conduct stakeholder interviews and surveys to understand how teams currently conduct and share research, uncover any product release that were negatively affected by lack of research.
Execution
Gathered data, reports and insights through interviews and surveys, uncovered a myriad of stories about failed releases and strong desire for a repository, through direct quotes and requests.
Results
Identified a number of anecdotes to be shared with management- Thus identifying key areas where a centralised repository would add value, providing a strong foundation for further development.
Problem
There was no existing structure or taxonomy for categorising research data in a way that was easy to navigate and use.
Strategy and Approach
Develop a simple tagging taxonomy and test it through tree testing.
Execution
Created an initial set of broad tags and tested them with potential users to refine the structure.
Results
Established an intuitive tagging system that was easy to learn and apply, facilitating smoother navigation and better organisation of research data.
Problem
Lack of a dedicated database to identify and engage friendly customers who are happy to engage in research This led to missed opportunities for leveraging customer advocacy and gathering valuable feedback.
Strategy and Approach
Develop a comprehensive database of friendly customers by identifying those who have shown loyalty or provided positive feedback. The goal was to create a resource that could be used for beta testing, gathering insights, and fostering community engagement.
Execution
Conducted an analysis of customer data, including purchase history, feedback, and interaction records, to identify potential candidates for the database. Used surveys and direct outreach to gauge interest in participation and to gather consent for inclusion. Organised the data into a centralised, easily accessible format for future use.
Results
Established a well-organised database of engaged and supportive customers, providing a valuable asset for beta testing new products, obtaining feedback, and building a community of brand advocates. This database enabled targeted communication, fostering stronger customer relationships and enhancing customer experience.
Research efficiency improved significantly by streamlining access to data and findings, which reduced the time spent on retrieving information.
This initiative also fostered a cultural shift towards data-driven decision-making and collaboration across teams.
Strategically, the project strengthened the company's market position by providing a clearer understanding of customer needs and expectations, which enabled more informed and strategic product decisions based on consolidated research insights.